一、电子商务的竞争优势　　与传统商务活动相比，电子商务具有明显的竞争优势：　　1.降低交易成本。首先，通过网络营销活动，企业可以提高营销效率和降低促销费用。据统计，在Internet上做广告可以提高销售数量10倍，而成本只是传统广告的1／10。其次，电子商务可以降低采购 First, the competitive advantage of e-commerce Compared with the traditional business activities, e-commerce has obvious competitive advantages: 1. Reduce transaction costs. First, companies can increase marketing effectiveness and reduce promotional costs through online marketing campaigns. According to statistics, advertising on the Internet can increase the number of sales 10 times, but the cost is only 1/10 of traditional advertising. Second, e-commerce can reduce purchasing