“互相竞争”是市场经济永恒的主题,各行各业不管是主动还是被动,都必须参与市场竞争。当然,作为生产特殊产品的传媒业也难例外。要参与竞争,就得有参与竞争的资本,即竞争优势。总的来说,传媒竞争不同于商业竞争,不可“惟利是图”,这是由社会主义传媒的本质属性所决定的。但是,应该看到,生产特殊产品的传媒也还有着适应市场需求的一面。传媒适应市场需求是通过满足受众需 “Mutual competition” is the eternal theme of the market economy. All walks of life, whether active or passive, must participate in market competition. Of course, the media industry as a special product is no exception. To participate in the competition, you have to participate in the competition of the capital, that is, competitive advantage. In general, media competition is different from commercial competition, and “mercenary is not a chart,” which is determined by the essential attributes of the socialist media. However, it should be noted that the media producing special products also have a side to adapt to the needs of the market. The media to meet market demand is to meet the needs of the audience