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在任何媒体发展的过程中,都会为了调整定位、顺应发行或广告市场的需求进行一次次的改版调整,《工会博览》杂志同样如此。但本次《工会博览》改版与历次不同。改的目的只有一个:把杂志办成职工爱看的杂志。爱看,虽然说起来容易,听上去也是媒体最起码的标准,但真正能够达到“爱看”。或许并没有像媒体人自己想得那么简单。在时下新媒体发展势头的强劲冲击下,传统媒体如何才能把握住自己的生存和发展空间,特别是传统媒体如何在新闻传播方式、速度、个性特点几方面发挥所长,避其所短;如何进一步锁定核心受众,值得思考。我们对《工会博览》的本次改版正是建立在这样的思考之上。
In any media development, there will be a series of revision adjustments to adjust the positioning and adapt to the needs of the distribution or advertising market. The same goes for Trade Unions Expo magazine. However, this “Trade Union Expo” revision and previous different. Change only one purpose: to make magazines magazines workers love to see. Love to see, although easy to talk, sounds the minimum standard of the media, but can really achieve “love to see”. Maybe not as simple as the media people think of themselves. With the strong impact of the development trend of new media nowadays, how can traditional media grasp the space for its existence and development, and how traditional media can exert their strengths and weaknesses in terms of news media, speed and personality characteristics? To further lock the core audience, it is worth thinking. Our revision of the Trade Union Expo is based on such thinking.