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消费观念左右了人们的消费需求。消费需求对服装设计具有很大的指导作用,中国南、北方消费观念的差异、造成了东北区域市场对服装不同的消费需求;消费观念的转变也直接影响到东北区域市场消费者对服装产品的购买取向;区域内不同层次人群消费观念的不同对服装产品的需求也会有所不同,这些因素都会影响该区域服装产品的设计,因此,明确消费观念对东北区域市场的影响,是每一个将目标市场定位于此区域的服装设计师应该清晰地认识到的。
Consumption concept about the people’s consumer demand. Consumer demand has a great guiding effect on fashion design. Differences in consumer attitudes in southern and northern China have led to different consumer demands for apparel in the northeastern region. Changes in consumer attitudes also have a direct impact on consumer demand for apparel products in the northeastern region Purchase orientation; different levels of consumption concept of different regions of the consumer demand for clothing products will also be different, these factors will affect the design of apparel products in the region, therefore, a clear consumer perception of the Northeast regional market, is that each will be The target market apparel designers in this area should be clearly aware of.