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11月11日在北京召开的2009年第十一届中国电视频道传播通路与受众研究创新调研成果发布会上美兰德“中国电视频道覆盖及收视状况调查”结果显示:2009年,浙江卫视在42家省级上星台中,覆盖率跃居首位。“覆盖”在某种意义上与收视和广告创收具有同等重要的价值。从市场营销的角度说,卫视覆盖相当于
November 11 in 2009 held in Beijing in the Eleventh China TV channels and audience research innovation research results conference Meilande “China TV channel coverage and ratings survey ” results show that: in 2009, Zhejiang Satellite TV in 42 provincial Xingtai Taichung, the coverage of the first place. “Coverage ” is in a sense of equal importance to the revenue from viewing and advertising. From a marketing point of view, TV coverage is equivalent to