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古语云:工欲善其事,必先利其器。在现今唯高科技马首是瞻的高尔夫球场上,推陈出新的各色球具不断地吸引着人们的眼球。而对于顶级高尔夫球员而言,他们的球具往往都是签约公司为其量身订制的,充分考虑了球员的身体素质与挥杆特点,比如NIKE之于老虎·伍兹,TITLEIST之于亚当·撕科特。那么,到底是球具成就了高尔夫明星,还是高尔夫明星捧红了球具?这也许又是一个“鸡生蛋与蛋生鸡”的无解命题。但我们能够看到的是,在各大巡回赛上,这些明星总是与知名球具品牌出双入对,球员方面得到了不菲的代言费与好成绩,而球具公司方面也借助明星效应打开了市场销路,大发其财。用一句比较时髦的话说,这应该是一个“双赢的过程”。下面,让我们通过几个强强组合的实例,了解一下球星与他们背后的球具故事。
As the old saying goes: Workers want good things, we must first sharpen his device. In today’s only high-tech horse is looking forward to the golf course, the innovation of colored balls constantly attract people’s attention. For the top golfers, their clubs are often tailor-made for the contracting company, taking full account of the player’s physical quality and swing characteristics, such as NIKE for Tiger Woods, TITLEIST for Adam Tear Scott. So, in the end is the ball made golf star, or golf star made the ball? This is perhaps a “chicken and egg chicken” no solution. However, we can see that in major tournaments, these celebrities always compete with well-known brand names, players get a lot of endorsement fees and good grades, and the ball company also uses stars Effect opened the market, make big profits. In a more fashionable words, this should be a “win-win process.” Below, let’s take a look at a few powerful combination examples to get a sense of the players and the story of the club behind them.