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近10年来,中国作为世界上最具魅力的新兴市场之一,吸引着诸多跨国公司。随着大型跨国公司投资的逐步增多,其经营活动也出现本土化的新动向。管理本土化——地区总部搬迁热潮开始掀起在跨国公司全球网络中,生产制造中心、研究发展中心和管理运营中心是三种重要的节点。在这些经营网络的节点中,增加值最大的是管理中心。90年代以来,由于交通、通讯等基础设施以及知识密集型服务业的迅速发展,我国成为跨国公司的管理运营中心已成为现实。摩托罗拉公司在华有数十家研发中心和生产企业,是中国最大的外商投资企业。为了更好地管理好这些研发中心和企业,1998年,该公司花巨资在北京购买现代化的大楼,成立了摩托罗拉北亚
In the past 10 years, China, as one of the most attractive emerging markets in the world, has attracted many multinational corporations. With the gradual increase in the investment of large multinational corporations, their business activities have also seen new trends in localization. Localization of management: The relocation boom of regional headquarters began to set off in the global network of multinational corporations. Production manufacturing centers, research and development centers, and management and operation centers are three important nodes. Among the nodes of these operating networks, the largest added value is the management center. Since the 1990s, due to the rapid development of transportation, communications and other infrastructure and knowledge-intensive service industries, it has become a reality that China has become a management and operation center for multinational corporations. Motorola has dozens of R&D centers and manufacturing companies in China and is the largest foreign-invested company in China. In order to better manage these R&D centers and enterprises, in 1998, the company invested heavily in the purchase of modern buildings in Beijing and established Motorola North Asia.