论文部分内容阅读
电视短信作为电视台增值业务模式上的一次创新,代表了新的市场空间。由于短信技术的出现及成熟,电视台通过与短信增值服务提供商在内容、渠道等各方面的合作开发出了新的媒介产品形式———电视短信,找到了一个新的商业运营模式。电视媒体可以从电视短信的运作上总结经验,改变单一的广告盈利模式,拓展新的市场空间。
TV SMS as an innovation in TV value-added business model, represents a new market space. Due to the emergence and maturity of SMS, TV stations have developed a new media product format --- TV SMS and found a new commercial operation mode through the cooperation with SMS value-added service providers in content, channels and other aspects. Television media can summarize experience from the operation of TV sms, change a single advertising profit model, and expand new market space.