近年来,“突发公共事件”与“新媒体”常被同时提及,成为民众关注的焦点。两者之间有着紧密的联系,新媒体引导突发事件发展走向,增大了信息传播的广度,两者的叠加对社会舆论产生巨大影响,突发事件的信息发布越发依赖新媒体强大的网络新技术的信息实时更新与裂变式传播扩散能力。新媒体不仅改变了传统的商业模式和产业格局,也在以自己特有的方式推动着社会 In recent years, “Public Affairs ” and “New Media ” are often mentioned at the same time, becoming the focus of public attention. There is a close relationship between the two. The new media guides the development of emergencies and increases the breadth of information dissemination. The superposition of the two has a tremendous impact on public opinion. The release of emergency information relies more and more on the powerful network of new media Real-time updating of information on new technologies and fissile dissemination of capacity. The new media has not only changed the traditional business model and industrial structure, but also in its own unique way to promote social