年初,一则抢注“天安门”商标的新闻,在京城上下吵得沸沸扬扬,本来在北京果汁市场已经很有名气的华邦公司,更加声名显赫。华邦,用了一个似乎有些夸张的做法,为自己将要在年底上市的“有机果汁”摇旗呐喊。已经被有关部门受理的商标注册申请,能否注册成功,已经变得不再重要,重要的是,这一做法,让尚未上市的华邦有机果汁,在消费者的心理留下了深深的印象甚至是期待。 这就是华邦！ At the beginning of the year, the news of a trademark “Tiananmen” trademark was buzzing up and down in the capital. Winbond, already famous in the Beijing juice market, became even more prominent. Winbond used a seemingly exaggerated approach to shout “Organic Juice” for its own listing at the end of the year. It is no longer important for the trademark registration application that has been accepted by the relevant authorities to be registered successfully. What is important is that this approach has allowed the unlisted Winbond organic juices to remain deeply in the mind of consumers. The impression is even expectation. This is Winbond!