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读者是立报之本,是报纸生存与发展的前提和基础。尊重读者,研究读者,服务读者,才能赢得读者;赢得读者就能赢得未来。当我们迈进21世纪的门槛之时,读者研究这一中心课题不容回避地摆在了我们面前。强化读者意识,注重编读交流,吸引群众参与,满足读者需求,拓宽生存与发展的空间,已成为新世纪企业报改革与发展的主要内容。
Readers are the foundation of the newspaper, the survival and development of newspaper prerequisite and foundation. Respect readers, research readers, service readers, to win the reader; win the reader will win the future. As we approach the threshold of the 21st century, the reader’s study of this central subject is unavoidable before us. It has become the main content of the reform and development of enterprise newspapers in the new century to strengthen the awareness of readers, pay attention to the compilation of reading exchanges, attract the participation of the masses, meet the needs of readers and broaden the space for survival and development.