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洗护发市场被国际品牌长期牢牢占据,它们凭借品牌和资金实力,通过科技、广告甚至是低价策略和收购策略,一直打压着国产品牌,在渠道上几乎形成垄断。如何伺机突围,如何在突围后形成壁垒,防止强敌模仿跟进,用强大的实力进行收割?似乎滋源面对的,是一条不得不寻找破坏性创新的道路。而“无硅油”的诉求,为何能够撕开
The market for hair care and hair is firmly occupied by international brands for a long time. By virtue of their brand and financial strength, they have been suppressing domestic brands through technology, advertising and even low-cost strategies and acquisition strategies, forming almost a monopoly on the channels. How to wait for an opportunity to break through, how to form a barrier after the breakout, to prevent strong enemies to imitate the follow-up, with a strong harvest? It seems Zuiyuan face, is a search for destructive innovation path. And “no silicone oil ” appeal, why can tear open