由于受近年来全球经济下滑的影响,国内企业界所受影响程度不一,导致了诸多一线企业资金吃紧,营销策略及宣传方向发生了不同程度的变化。企业家的理性源自市场的逐步成熟,在营销策略,尤其是宣传方向做出的调整最直接。 Due to the impact of the global economic downturn in recent years, the impact on the domestic business community has varied. As a result, many first-tier companies have become underfunded and their marketing strategies and propaganda directions have changed in varying degrees. The rationality of entrepreneurs stems from the gradual maturity of the market, the most direct adjustment in marketing strategy, especially in the direction of publicity.