企业名称,是合法经营主体开展经营活动、并与其他主体区分开来的名称。企业名称往往由行政区划、字号、行业或者经营特点、组织形式组成。其中具有显著识别功能的部分为字号。以“江苏洋河酒厂股份有限公司”为例,其中“江苏”为行政区划,“洋河”为字号,“酒厂”为行业,“股份有限公司”为组织形式。在商标代理实践中,我们时常会遇到申请人希望将自己的企业名称作为商标进行注册申请的情况,其申请动机主要有四类:一是在产品上 The name of an enterprise is the name of a legal entity that conducts business activities and distinguishes it from other entities. Business names often by the administrative divisions, size, industry or business characteristics, organizational form. Among them, the part with obvious recognition function is font size. Taking “Jiangsu Yanghe Winery Co., Ltd.” as an example, “Jiangsu” as the administrative division, “Yanghe” as the name, “Winery” as the industry, “” For the organization. In the practice of trademark agency, we often encounter applicants who wish to register their business name as a trademark. There are mainly four types of motivations for their application: one is on the product