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在金融危机的打击下,欧美各国奢侈品消费持续低迷,而中国成为逆势而上的唯一增长点。一些颇具历史的欧美奢侈品网站看准时机进军中国,推出了向中国大陆地区直邮、接受中国境内银联信用卡网上支付等服务,一些网站甚至推出了中文页面。来自意大利的奢侈品百货公司Luisaviaroma就是其中的先行者。《世界博览》杂志对其进行了专访。Luisaviaroma是一家拥有80多年历史的意大利高端品牌专营店,品牌旗舰店位于佛罗伦萨市中心,毗邻著名的圣母繁花大教堂。公司的官方网站销售世界顶级设计师的服饰,并有简体中文页面。
In the financial crisis, the consumption of luxury goods in Europe and the United States continued to slump, while China became the only growth point in the contrarian. Some historical European and American luxury goods websites have taken the time to enter China, launched direct mailings to China’s mainland, accept China UnionPay credit card online payment services, and some websites even launched Chinese-language pages. Luxisaviaroma, a luxury department store from Italy, is one of the pioneers. “World Expo” magazine conducted an exclusive interview. Luisaviaroma is an Italian high-end brand franchise store with a history of more than 80 years. Its brand flagship store is located in the heart of Florence, next to the famous Cathedral of Our Lady of the Blossoms. The company’s official website sells the world’s top designers’ apparel and has simplified Chinese pages.