“以顾客为导向”是很多企业自我标榜的口号,但口号虽响亮,却雷声大雨点小,未见得落到实处,有什么实际的效果。我们不能说喊出这样口号的企业是虚情假意,他们中有很多是真正想为顾客服务,真正想通过为顾客服务创造出企业存在的价值。口号之所以沦为口号,是因为这些企业不得其门而入罢了。 “Customer-oriented” is the self-proclaimed slogan of many enterprises. However, despite the slogan being loud, it does not occur until the thunderstorms are hitched. What are the practical results? We can not say that companies that shout slogans are hypocritical. Many of them really want to serve their customers and really want to create the value of their business by serving their customers. The reason why slogans slipped into slogans is that these enterprises can not get in the door.