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城市电台是当今我国颇有影响的大众媒体之一，在新世纪，如何面对机遇与挑战，冷静思考广播的生存与发展，是当今城市电台亟待研究、探索的重要课题。1、广播发展的社会背景和有利条件首先，随着我国市场经济的不断发展，人们工作、生活节奏的加快，信息需求量的日益增加，以及
In the new century, how to deal with the opportunities and challenges and think calmly about the survival and development of radio is an important topic that urban radio stations need to study and explore urgently. 1. Social Background and Advantages of Broadcasting Development First of all, with the continuous development of the market economy in our country, the pace of people’s work and life is accelerating and the demand for information is increasing day by day.