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图书宣传是图书出版的一个重要环节,是图书营销的一个重要组成部分。编辑的选题策划是否成功,最后都要落实到图书的终端效益上,即要看书出版后能不能受到读者的认可,能不能在图书市场上有好的营销业绩。而营销离不开图书宣传。一般来说,图书宣传工作做得好,做得到位,必定会大大推动图书的营销。尤其是在图书市场竞争日益激烈的今天,“好酒不怕巷子深”已时过境迁,相反,好酒也要大声吆喝,好书也要大力宣传。
Book advocacy is an important part of the book publishing, book marketing is an important part. Editor’s choice of the success of the project planning, and ultimately must be implemented in the book’s terminal efficiency, that is, to read the book after reading can be recognized, can not have a good marketing in the book market. Marketing is inseparable from the book publicity. In general, the book propaganda work done well, done in place, will certainly greatly promote the marketing of books. Especially in the increasingly fierce competition in the book market today, “good wine is not afraid of alley deep” has passed, on the contrary, good wine must shout, good books should be vigorously publicized.