海量的资金投入看似无底洞的生鲜产业,多久才能达到盈亏平衡点?未能撑住的早早夭折,成为新兴市场的祭奠者。而青怡活下来了。这家以家庭农庄起步的公司,拥有自营基地和农业合作社,采取按订单量生产模式、电商辅助式运营和冷链配送到家,把渠道和利润直接掌握在自己手中。现在,它已步入盈利轨道。 Massive capital investment Seemingly bottomless raw industry, how long can we reach the breakeven point? Failure to sustain the early death, became the founders of emerging markets. And Green Yue survived. The family-run farming company, with its own base and agricultural cooperatives, adopts order-based production models, e-commerce-assisted operations and cold-chain distribution to reach home and directly control channels and profits in their own hands. Now, it has entered a profit track.