论文部分内容阅读
还没有人能够给下一代媒体做出一幅纤毫毕露、精准无比的素描,但是在绝大多数人的眼界中,未来媒体互动性与个性化将得到增强的趋势已经十分清晰。用尼葛洛·庞蒂在《数字化生存》里的描述来说,那就是原来的“大众”传媒正在演变为个人化的双向交流,信息不再被“推给”(Push)消费者,相反,是人们将把所需要的信息“拉出来”(Pull),并参与到创造信息的活动中。这幅未来媒体的图景并非对于所有人来说都是福音,比如
No one is able to give the next generation of media a complete and accurate sketch, but in the vast majority of people’s perspectives, the future trend of media interaction and personalization will be enhanced. In the description of Negro Ponty’s “Digital Survival,” that is, the original “mass” media is evolving into a personal, two-way communication in which information is no longer “pushed” to the consumer, on the contrary Is that people will “pull” the information they need and participate in the activity of creating information. The picture of this future media is not a gospel for everyone, for example