图形是一种视觉语言,有意味的形式,是平面设计作品中敏感和备受关注的视觉中心。图形能够下意识地左右设计作品的传播效果,它能引起人们的注意,并激发阅读兴趣,给人的视觉印象要优于文字。好的图形设计可以在没有文字的情况下,通过视觉语言进行无声的沟通交流,它能跨越地域的限制、突破语言的障碍、融合文化的差异,从而达到无声感染的艺术效果。 Graphic is a visual language, a meaningful form, a sensitive and focused visual center of graphic design. Graphics can subconsciously affect the design of the spread of the work, it can arouse people’s attention and stimulate reading interest, gives the visual impression of better than text. Good graphic design can communicate silently through visual language without text. It can overcome the geographical limitation, break through the barriers of language and integrate cultural differences so as to achieve the artistic effect of silent infection.