栏目形态是栏目的外在表现形式,是为了更好地提高收视率。故此,栏目形态应该越吸引人越好。从这个意义上看,对农栏目较之其它栏目,还存在着一定的差距。 我们知道,栏目形态是由栏目的栏头、片花以及节目内容的表现形式组成的,而经过精心制作的片头和片花,一般都能反映该栏目的特点,且 Column form is the column of external manifestations, is to better improve the ratings. Therefore, the column form should be more attractive as possible. In this sense, there is still a certain gap between the columns of agriculture and other sections. We know that the form of a column is composed of column headings, flower arrangements and the presentation of the program content. The well-crafted titles and flowers generally reflect the characteristics of the section and