成功的品牌营销与文化密不可分在社交媒体盛行的当下,品牌建设面临颇为棘手挑战。早在十年前,大多数公司还在为品牌营销将迎来黄金年代而欢呼雀跃。这些公司纷纷雇佣创意公司和科技大军在整个数字世界嵌入各类品牌宣传内容,然而收效甚微。 Successful brand marketing and culture are inseparable At the moment of the prevalence of social media, brand building is facing quite difficult challenges. As early as ten years ago, most companies are still cheering for the golden age of brand marketing. These companies have hired creative companies and technology forces in the digital world to embed various brand advocacy content, but with little success.