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主流媒体是一个综合性的概念,随着不同时期媒体的发展而发生改变,主流媒体对社会的影响力大,而且一般很强的经济实力。近年来,随着媒体的不断发展,网络媒体的突起,使主流媒体的影响力降低,受观群体减少,主流媒体的主导地位逐步的弱化。主流媒体要想得到发展,改善目前的滞留现象,提高舆论的引导性和影响力,就需要采取有效的措施进行改革,改变传统的传播方式,以社会需求和市场为导向加强发展。
The mainstream media is a comprehensive concept that has changed with the development of media in different periods. The mainstream media has great influence on the society and generally strong economic power. In recent years, with the continuous development of the media, the rise of the network media has reduced the influence of the mainstream media, and has been gradually weakened by the decrease of the audience and the dominance of the mainstream media. If the mainstream media wants to develop, improve the current phenomenon of detention and improve the guidance and influence of public opinion, it needs to take effective measures to reform, change the traditional modes of communication, and strengthen development with the guidance of social needs and the market.