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房地产品牌的视觉营销在推出项目时,有意或无意地在推广项目所赋予生活方式,以及这种生活方式背后所支撑的生活价值观念。而这种理念正是泛审美化生存对商业房产品牌的视觉作用力。
Visual marketing of real estate brands At the time of launching a project, intentional or unintentional promotion of the lifestyle given by the project, and the values of life supported by such a lifestyle. And this idea is the aesthetic power of the existence of commercial real estate brand visual force.