在市场竞争日趋激烈的今天,奉行昔日那种视竞争对手为仇敌、彼此势不两立的竞争原则已决非上策。新时代的竞争哲学则认为,企业欲在竞争中确保其生存,最好的途径乃是寻求某种竞争的新模式。国际上正在崛起的企业战略联盟正是这样一种兼有竞争与合作功能的新型联合体,这无疑为处于困境中的企业竞争开拓了一条新路子。 In today’s increasingly fierce market competition, it has not been the best policy to pursue the competition principle that viewed rivals as enemies and irreconcilable with each other. The philosophy of competition in the new era holds that the best way for companies to ensure their survival in competition is to seek a new model of competition. The rising corporate strategic alliance in the world is just such a new kind of combination that has the functions of competition and cooperation. This undoubtedly opens up a new path for the enterprises in distress.