伴随着互联网时代的到来,彩票销售向社会化网点方向发展便成为了未来的趋势。面对着广阔的彩票市场,社会销售渠道近几年虽然有发展,但运营现状不够理想,仍存在社会销售渠道缩减,模式单一、渠道建立协调困难、宣传展示作用未充分发挥等问题。本文主要就即开型体育彩票提出了扩展社会销售渠道,多元化发展、加强社会销售渠道开发管理,健全法制、充分发挥社会销售渠道宣传展示作用等对策。 With the advent of the Internet age, the development of lottery sales to the social network has become the future trend. Faced with the vast lottery market, the social marketing channels have been developed in recent years. However, the status quo of their operations is not satisfactory. There are still some problems such as the shrinking of social sales channels, the single model, the difficulty in establishing channels, and the ineffective role of publicity and display. In this paper, we put forward measures such as expansion of social marketing channels, diversified development, strengthening the development and management of social marketing channels, perfecting the legal system and giving full play to the functions of publicity and display of social marketing channels.