论文部分内容阅读
可口可乐:商业回报无法衡量记者在本次世界杯期间收看电视时还记得,有一届世界杯赛场周围广告牌全被红底白字的Coca-Cola(可口可乐)包了,电视镜头无论怎么摇,都摆脱不了它的形象。那应在70年代左右。今天,世界杯商战已非昔日可比,但作为长期资助体育运动的厂商之一,可口可乐仍然占据了本次世界杯赛场最显著的广告位置。不仅如此,他们还从包括中国在内的60多个国家选出1600多名少年,飞往巴黎,参与杯赛期间的各项服务活动。
Coca-Cola: Business Returns Cannot Be Measured When reporters watch TV during the World Cup, they still remember that one of the billboards around the World Cup was covered with Coca-Cola (Coca-Cola) on a red background. The TV camera couldn’t shake it anyway. image of. That should be around the 70s. Today, the World Cup business battle is no longer comparable, but as one of the long-term providers of sports, Coca-Cola still occupies the most prominent advertising position in the World Cup. Not only that, they also selected more than 1,600 teenagers from more than 60 countries, including China, to fly to Paris to participate in various service activities during the Cup.