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虚假广告代言的法律责任是我国广告立法的薄弱环节,本文主要从法律主体资格的补充、法律责任体系的完善、违法成本的合理设置以及有关补救措施的处置等几个方面,论述了本文关于我国虚假广告代言法律规制的完善建议,以期针对我国虚假广告代言的立法活动作一些有益的探讨。
The legal responsibility of false advertisement endorsement is the weak link of our country’s advertisement legislation. This article mainly discusses this article from several aspects such as the supplement of the qualification of legal subject, the improvement of the legal liability system, the reasonable setting of the illegal cost and the disposal of remedial measures, The suggestions of perfecting the law regulation of false advertisement endorsement are put forward in order to make some beneficial discussions on the legislative activities of the false advertisement endorsement in our country.