对于营销者而言,将恰当的信息传递给恰当的消费者,其中的复杂性不可言喻。这让我想起一个卡通片,两个脑外科医生一边做着手术一边对话,其中一个人对另一个人说:“别担心,这不像做营销那么复杂。”许多营销人员都哀叹营销的复杂性,也将优化投资回报率失败归罪于它。事实上,营销必须一直注重一个点,即:迎合消费者对产品和服务的需求。而促成交易和赢得 For marketers, the appropriate information is delivered to the right consumer, and the complexity is indescribable. It reminded me of a cartoon. Two brain surgeons talked while doing surgery. One of them said to another: “Don’t worry. It’s not as complicated as doing marketing.” Many marketers lament marketing. The complexity will also blame the failure of optimizing the ROI. In fact, marketing must always focus on one point: cater to consumer demand for products and services. And to make deals and win