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中国名牌发展壮大名牌在当今占据着绝对重要的地位。创立名牌、保持名牌、发展名牌,已成为国人关注的热点问题。调查发现,27.5％的公众认为名牌对于社会发展和人类生活起着非常重要的作用;44.2％的公众认为名牌起着比较重要的作用;商品统计调查又一次表明,目前,我国大多数的消费者已经开始从商品消费进入品牌消费的新阶段,在消费品市场上,国产品牌已经占有绝对份额的优势。在100种商品中,夺得市场占有率和销售第一的国内品牌有85种,家电尤其突出。长虹彩电市场占有率已达25.4％,海尔空调达30.7％,海尔冰箱35.3％,新科影碟机37.8％。
Chinese brand names to grow and develop in today occupy an absolutely important position. The creation of brand name, brand name, the development of brand names, has become a hot issue of concern to people. The survey found that 27.5% of the public think brand name plays a very important role in social development and human life; 44.2% of the public think that brand names play a more important role; Commodity statistics survey once again shows that at present, most of our consumers Has begun to enter the new stage of consumption of goods from the consumer brand, in the consumer goods market, domestic brands already have an absolute share of the advantages. Among 100 kinds of products, 85 kinds of domestic brands have won the market share and sold the first place, and the household appliances are particularly outstanding. Changhong TV market share has reached 25.4%, Haier air-conditioning up to 30.7%, Haier refrigerator 35.3%, 37.8% Shinco DVD Player.