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21世纪至今,体育产业在我国得到了蓬勃的发展,尤其是2008北京奥运会的成功举办,体育产业的发展更是推向了高潮,此时,我们称之为新体育产业,同时,体育营销借势也在我国得到了迅速的发展体育营销观念深入人心。但是,由于现有的市场经济体制有待完善,导致体育营销存在诸多问题,从而对体育营销的未来发展之路产生了担忧。本文介绍体育营销的相关概念,认真分析、总结现存主要问题,对新体育产业下体育营销的未来发展之路进行积极探析,希望促进体育营销这条康庄大道的形成。
Since the 21st century, the sports industry has been booming in our country. Especially in the successful hosting of the 2008 Beijing Olympic Games, the development of the sports industry is even more climaxed. At this moment, we call it the new sports industry. At the same time, sports marketing Potential also in our country has been the rapid development of sports marketing concept enjoys popular support. However, due to the existing market economy system needs to be perfected, there are many problems in sports marketing, which have caused concerns about the future development of sports marketing. This article introduces the related concepts of sports marketing, carefully analyzes and summarizes the major existing problems, proactively explores the future development of sports marketing in the new sports industry, and hopes to promote the formation of sports marketing.