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房地产市场的竞争日益激烈,而由建筑材料所导致的室内空气污染问题日益严重,因此,对于房地产开发商来说引入绿色理念,实施绿色营销非常必要,它将为企业争取竞争优势,并带来新的卖点。
The competition in the real estate market is getting fiercer and the indoor air pollution caused by building materials is more and more serious. Therefore, it is very necessary for real estate developers to introduce green concept and implement green marketing. It will bring competitive advantages to enterprises and bring New selling point.