主持传播和主持艺术是学界研究主持人理论的两大切入点。前者是基于传播学的原理,对主持人“传播者”和“把关人”的角色定位进行梳理;后者则对主持人的“职业智略”进行理论上的分析。作为在工作一线实践了十余年、主持了四届“青歌赛”的电视节目主持人,笔者认为,寓有效传播于主持艺术,运用语言和非语言艺术去建构传播能力,实现有效沟通,应该是主持人追求的最高境界。 Presiding over the dissemination and hosting art is the academic study of the host theory of the two entry points. The former is based on the principle of communication science, which sorts out the roles of moderator “communicator ” and “gatekeeper ”; the latter analyzes the moderator “career intelligence ” theoretically. As a TV presenter who has practiced for more than ten years at the front line of work and has presided over four sessions of “Youth Song Contest,” I believe that effective communication spreads over the art and the use of language and non-verbal art to construct the dissemination ability and achieve effective Communication, the host should be the pursuit of the highest level.