论文部分内容阅读
15年来,中国企业的营销传播投入少了当初的狂热和浮躁,越来越向理性与务实靠拢;央视招标也从开始的兜售产品到现在的销售品牌,从最初的媒介品牌认知,过渡到眼下中国最为强势的媒介传播品牌。
Over the past 15 years, Chinese enterprises have invested less in the original fanaticism and impetuousness and are increasingly moving closer to rationality and pragmatism. CCTV Bidding has also started from touting products to current sales brands and from the initial media brand recognition to the transition from Right now China’s most powerful media brand.