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现代主义流派在广告中发挥着巨大作用,也越来越被设计师所重视。20世纪初,欧美各国相继出现了一系列的艺术改革运动,称之为现代主义艺术,简称现代艺术。如达达主义、未来主义、表现主义、超现实主义、抽象主义、立体主义、构成主义、荷兰\\\"风格派\\\"、波普艺术等。现在主义艺术从思想方法、表现形式、创作手段、表达媒介上对传统艺术进行了全面的、彻底的改革,对平面广告设计的影响也愈发深远。现代主义流派的广告,在设计中不仅仅是宣传商品,更加讲究画面效果和内容,在科技发展的今天,采用更高科技的手法,营造出强烈的视觉冲击来表现广告。以独特的表现方式去诠释商品的性能。以更刺激和独特的方式才刺激人们的眼球,丰富人们的视野。
Modernist genres play an important role in advertising, more and more designers are paying attention. At the beginning of the 20th century, a series of art reform movements successively emerged in various countries in Europe and the United States, calling them modernist art, or simply modern art. Such as Dadaism, Futurism, Expressionism, Surrealism, Abstractism, Cubism, Constructivism, Dutch \"Style School\", Pop Art and so on. The present-day art has carried on the thorough and thorough reformation to the traditional art from the ways of thinking, manifesting, means of creation and expression, and has more and more profound influence on the design of print ad. In modernist genres, advertisements are designed not only to advertise products, but also to pay attention to the effect and content of the pictures. With the development of science and technology, more advanced technologies are used to create a strong visual impact to express advertisements. A unique way to interpret the performance of goods. A more exciting and unique way to stimulate people\'s attention and enrich people\'s horizons.