“互联网+”时代给了电商行业飞速发展的契机,网上购物越来越成为普遍的购物方式,服装销售也经历了从线下到线上的转变,在此背景下,传统的线下营销模式难以为继。本文探讨了线上品牌服装如何融合“设、产、销”三个环节从而降低销售成本并提高产品附加值的问题。 “Internet + ” era has given the rapid development of e-commerce industry opportunities, online shopping has become more and more popular way of shopping, clothing sales also experienced a shift from offline to online, in this context, the traditional line Under the unsustainable marketing model. This article explores how to integrate online brand apparel into “three aspects of production, production and sales” to reduce the cost of sales and increase the added value of products.