一、展会的传播要素1 传播者展会的直接传播者是参展者 ,间接传播者是展会的组织者即主办单位。展会的组织者是参展者和观众之间的桥梁 ,一方面告诉潜在的参展者如果参加展会能达到怎样的效应 ,另一方面告诉观众展会上有什么样的参展者出现。高质量的参展者才能吸引大对比量的 First, the dissemination of elements of the exhibition 1 Propagator Fair direct communicator is the exhibitor, indirect communicator is the exhibition organizer that is the organizer. The organizer of the show is a bridge between exhibitors and spectators, on the one hand, telling prospective exhibitors what effect they can attend if they attend the show, and on the other hand, telling the audience what kind of exhibitors are present at the show. High-quality exhibitors can attract a large amount of comparison