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随着3G业务的推广和三网融合的推进,国内移动网络媒体的发展引起广泛关注,但多数观点将其视为桌面互联网的延伸,而从国外移动网络媒体的发展状况看,无论用户使用习惯、媒体发展路径,还是产业链整合模式都与桌面互联网大相径庭。过去丧失桌面互联网发展契机的传统媒体,正面临移动网络媒体新机遇。本刊本期“国际视野”特组织论文,分别从宏观与微观层面进行探讨。
With the promotion of 3G services and the promotion of triple play, the development of domestic mobile network media has drawn wide attention. However, most of the views regard it as an extension of desktop Internet. From the development of foreign mobile network media, regardless of user habits , Media development path, or industry chain integration model are very different from the desktop Internet. In the past, the traditional media that loses the opportunity of desktop Internet development are facing new opportunities in the mobile Internet media. This issue of this issue “international perspective ” special organization papers, respectively, from macro and micro level to explore.