“简约而不简单”理念对平面设计起到引导作用,平面设计追求简单明了的视觉感,与“简约而不简单”相吻合,而设计最终是要被应用到商业领域的,因此,本文在“简约而不简单”的设计理念下,分析了平面设计中“简约而不简单”设计对品牌影响。 “Simple and not simple ” concept plays a guiding role in graphic design, graphic design pursuit of simple visual sense, consistent with “simple but not simple ”, and the design is eventually to be applied to the commercial field, Therefore, under the design concept of “simplicity but not simpleness”, this paper analyzes the influence of “simple but not simple” design on the brand in graphic design.