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比尔·盖茨曾在2007年的瑞士达沃斯世界经济论坛年会上说过,随着在线视频产品日益发展,互联网将在5年内“颠覆”电视的地位。尽管2012年还没有到来,从目前的行业发展来看距离这个颠覆性的变革还有一定的差距,但我们不得不承认网络视频行业确实改变了人们的生活习惯,也改变了广告主的营销思维。
Bill Gates, speaking at the annual World Economic Forum in Davos, Switzerland, in 2007, said that with the growing development of online video products, the Internet will “overturn” TV’s status within five years. Although 2012 has not come yet, there is still a certain gap between this disruptive change in distance from the current industry development. However, we have to admit that the online video industry has indeed changed people’s living habits and changed the marketing thinking of advertisers .