全媒体时代少数民族语言广播综合传播策略探析

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互联网技术的发展为传媒行业提供了前所未有的机遇,一度面临生存危机的广播行业也在互联网发展的浪潮中找到了自己前进的方向,直面自己的弱势和困局进行深度改革。少数民族语言广播作为民族地区重要的信息渠道,在全媒体时代也应该顺应潮流创新自身传播。本文在梳理与分析少数民族语言广播发展现状的基础上,根据民族广播自身特点,提出了民族语言广播在全媒体时代打造基于民族广播协作网的特色化综合传播平台的发展策略。 The development of Internet technology has provided an unprecedented opportunity for the media industry. The broadcasting industry, once facing the crisis of survival, has also found its own way in the wave of Internet development and has conducted in-depth reform in the face of its own weaknesses and difficulties. Minority language broadcasting, as an important information channel in ethnic regions, should also be adapted to the trend and innovation itself in the all media era. On the basis of combing and analyzing the current situation of ethnic minority language broadcasting in our country, according to the characteristics of national broadcasting, this paper proposes the strategy of national language broadcasting to build a featured integrated communication platform based on national broadcasting network in the all media era.
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