近年来,世界航空航天产业发生了巨大变革,传统的以“产品为主”的工业经营理念逐渐被人们弃用,取而代之的是以“客户为主”的新经营理念。理念的变化带来了管理实践的极大改善,同时也验证了在航空航天这种具有丰富行业特征的工业领域里,经营理念的创新不仅必要,而且意义重大。建设实力雄厚、服务一流、一体化发展的航空航天产业链是我国航空航天业界追寻的目标。从20世纪50年代起,我国航空航天业在技术追赶的征途上成就有目共睹,然而对商业化运作规律 In recent years, great changes have taken place in the world aerospace industry. The traditional concept of industrial management based on “product ” has gradually been abandoned by the people and replaced by a new business concept of “customer-oriented ”. Changes in philosophy have brought about tremendous improvements in management practices. At the same time, it has also been verified that innovations in management concepts are not only necessary but also significant in the industrial field such as aerospace, which is rich in industry characteristics. The strength of the construction, first-class service, integrated development of the aerospace industry chain is the pursuit of China’s aerospace industry’s goal. Since the 1950s, China’s aerospace industry has made remarkable achievements in the journey of technology catching-up. However, the law of commercial operation