论文部分内容阅读
中关村少有失败的英雄,少有摔倒了仍能爬起来的人,失败意味着只能成为成功者茶余饭后的消遣,被当作会议上或文章中供别人借鉴的经验教训。而王新是个例外。每一天的太阳都是新的,而每一天也都在流传着:有人起来了,有人“折”了:有人“折”了又起来了,有人起来了又“折”了的故事。这里上演的剧码不会谢幕,也无休无止。王新“折”过。1993年,王新开启反病毒市场,以“瑞星防病毒卡”打遍天下无敌手,创下日销量1000套、毛利20多万元的记录。1998年,生病退隐3年之久的王新再度出山之时,瑞星因涉足过多领域失去了行业中的优势,瑞星防病毒卡的销售也几乎降到了零。昔日的辉煌时过境迁。更为糟糕的是,在“瑞星就是防病毒卡”的思维定式
Few defeated heroes in Zhongguancun seldom broke down those who could still climb up. Failure means being able to become a pastime after success, as a reference for others to learn from the conference or the article. Wang is an exception. Every day the sun is new, and every day is also circulating: Some people up, someone “fold ”: someone “fold ” up again, some people up and “fold The story. The show plays here will not be the curtain call, but also endless. Wang Xin ”off “ too. In 1993, Wang opened an anti-virus market to ”Rising Antivirus Cards“ invading the world invincible hand, setting a daily sales of 1000 sets, gross margin of 200,000 yuan record. In 1998, when Wang Xin, who had been sick for three years, got out of the mountains once again, Rising lost his industry advantage due to being involved in too many fields and sales of Rising Antivirus Cards dropped to almost zero. The glory of the past. Even worse, in the ”Rising is anti-virus card," the mindset