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市场经济是法治经济,它要通过法律法规使国家制度强制执行,同时利用道德伦理的规范使人们自律。改革开放18年来,广告业的兴衰作为宏观经济运行的一块晴雨表,其发展是突飞猛进的,据一些统计资料表明,1996年的广告营业额已达到366.6亿,比上年增长34.2%,广告从业人员51万多,广告经营单位5万多,分别比上年增长10%与7.3
The market economy is an economy ruled by law. It must enforce the national system through laws and regulations, and at the same time use the norms of ethics and ethics to make people self-discipline. In the past 18 years of reform and opening up, the rise and fall of the advertising industry has been a barometer of macroeconomic operations. Its development is progressing rapidly. According to statistics, the advertising turnover in 1996 has reached 36.66 billion, an increase of 34.2% over the previous year. More than 510,000 employees, more than 50,000 advertising business units, an increase of 10% and 7.3 respectively over the previous year