随着市场的全球化趋势,世界各国的企业纷纷实施“名牌战略”、“品牌战略”。中国企业也随这种趋势的进入品牌竞争时代,一些具有向世界名牌挑战能力的中国名牌不断脱颖而出。在国内的日用消费品和耐用消费品市场上,具有同类性能的产品有很多,消费者已学会根据牌子来选择商 With the globalization of the market, enterprises in various countries in the world have implemented “brand strategy” and “brand strategy.” Chinese enterprises are also entering the era of brand competition with this trend. Some Chinese famous brands that have the ability to challenge the world famous brands have come to the fore. In the domestic consumer goods and consumer durables market, there are many products with similar performance, consumers have learned to choose according to the brand