同商业企业相比,社会企业的起步较晚,这一新兴的组织在运行过程中,市场影响理论以及方式还不够成熟。在这种情况下,本文首先对社会企业与商业企业市场营销进行了比较分析,并有针对性的提出了提升社会企业市场营销能力的建议,希望对我国社会经济的长期可持续发展起到促进作用。 Compared with the commercial enterprises, the social enterprises started relatively late. In the process of operation, this emerging organization did not have the theory and method of market impact yet mature enough. In this case, this article first comparatively analyzes the marketing of social enterprises and commercial enterprises, and puts forward some suggestions to enhance the marketing ability of social enterprises in the hope of promoting the long-term sustainable development of social economy in our country effect.