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文章通过梳理网络结构观、信任理论、社会资源理论、风险理论、接触理论等理论,尝试提出社会网络对信任发生影响的两大主要机制:资源机制和交往机制,并通过分析JSNET2009调查数据加以验证。研究发现:社会网络通过资源机制或交往机制对信任发生影响,但两类机制并非总能同时发挥作用,也不必然是积极影响。社会网络对具体社会角色的信任可以起到一种“祛魅”效应,通过网络交往,可以去除附着于社会角色之上的刻板印象,使信任建立于真实社会生活的基础之上。
By combing the theory of network structure, trust theory, social resource theory, risk theory and contact theory, the article tries to put forward two main mechanisms of social network that affect trust: resource mechanism and communication mechanism, and verify it by analyzing JSNET2009 survey data . The study found that social networks have an impact on trust through resource mechanisms or communication mechanisms, but the two types of mechanisms do not always work simultaneously or positively. Social networks’ trust in specific social roles can play a “disenchantment” effect. Through network interaction, stereotypes attached to social roles can be removed and trust built on the basis of real social life.