论文部分内容阅读
随着旅游业的飞速发展,大学生的旅游行为逐渐受到更多的旅游企业和研究者的关注。本文以安康学院的大学生为例,在调查问卷的基础上,分析旅游动机、行为及需求因素对大学生旅游活动的影响,以此对安康学院大学生旅游市场的开发提供合理的理论依据和有效的实践规划。近年来,旅游活动逐渐成为一种大众化的消费方式,大学生的业余时间较多,团体性活动多且较集中,勇于尝试新鲜事物等,国内大学生旅游市场存在巨大的市场潜力。为了
With the rapid development of tourism, college students’ tourism behavior is gradually receiving more attention from tourism enterprises and researchers. Based on the questionnaire, this paper analyzes the impact of tourism motivation, behavior and demand factors on the tourism activities of college students based on the questionnaire, in order to provide a reasonable theoretical basis and effective practice for the development of tourism market in Ankang University planning. In recent years, tourism activities have gradually become a popular way of consumption, with more spare time for college students, more and more concentrated group activities and the courage to try new things. There is a huge market potential for the tourism market in domestic college students. in order to