跨境电商相对于境内电商来说,具有与生俱来的复杂性,这种复杂性来自于外贸链条。不同国家地区的贸易活动,由于地理距离、市场和法律制度的隔绝,往往需要多种商业角色来完成。买家端跨境电商的买家端较境内电商复杂。一是,买家可能具有更为多样的商业身份。如在跨境B2B业务中,买家可能是贸易商、采购服务商,可能是品牌生产商,也可能是零售店/网店主。上文中的朱迪是贸易商的采购员,她对于商品和商家的需求,与进行快速采购的网 Cross-border e-commerce is inherently complex relative to domestic e-commerce and comes from the foreign trade chain. Trade activities in different countries and regions, due to geographical distance, isolation of the market and the legal system, often require a variety of commercial roles to complete. Buyers cross-border e-commerce buyers more complicated than the domestic electricity supplier. First, buyers may have a more diverse business identity. As in the cross-border B2B business, buyers may be traders, procurement service providers, brand manufacturers may be, it may be the retail / web shop owner. Judy above is a trader’s buyer, her needs for goods and businesses, and the network for quick procurement